A staggering 50 million tonnes of delicious fruit and veg is thrown away in Europe each year for aesthetic reasons alone.
Have you ever been to the supermarket and bought some perfectly shaped, beautiful looking fruit, only to find it was lacking flavour?
At Served, we are not interested in what our fruit looks like as we infuse them into our drinks, but we do go to extraordinary lengths to find the world's best tasting fruit, bursting with flavour.
As looks never come into it we are able to use bumped, bent and broken fruit that would have otherwise gone to waste. It's important to us as a business that we do our bit to help reduce perfectly good fruit and veg ending up in the waste heap.